When I was first hired on by DealerTrack to produce advertising and marketing videos back in March 2010, I was faced with possibly the most challenging project I’ve completed for them to date. If not the most challenging and time consuming, then definitely the longest video. In the beginning I was hired on on a project by project basis, mainly filling in as a videographer. Then DealerTrack asked me to shoot and edit a promotional/marketing video for the entire DealerTrack DMS product.
At that point I came in to the DealerTrack office in Salt Lake City and began pre-production. I was their main go-to guy who did everything from lighting, videography, video editing, and more. Near the end of March I shot an interview with the now former General Manager and Vice-President of DealerTrack. I created animated sequences from scratch. I compiled graphics created by the previous video producer and created originals where necessary. Finally, I gathered additional B roll footage and interviews. Then I was ready to undertake the biggest phase of the project – the editing.
In two weeks I had a final cut of the video. Soon it was approved and uploaded to the DealerTrack website and YouTube channel. My first DealerTrack video was in the can and now part of my portfolio of DealerTrack work.
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